STORY LORIS MAN
Since 1949, Story Loris has been manufacturing and distributing high quality hosiery (socks, tights, stockings).
Its products are available in over 1500 among the best specialist retail shops all around the world, both under its own brand and under private label / licensed brands.
“Quality without compromise” has always been Story Loris’ philosophy and mission, a winning strategy which has been continuing throughout the following generations who took over the family business.
Today, this alchemy between tradition and innovation is being carried out by Maria Cristina Ratti Stori, together with her son Davide Stori and her daughter Barbara Stori. “Our purpose is continuing on the path set by our grandfather, who has always made quality and innovation the cornerstone of his business”.
Story Loris was the very first hosiery manufacturer to exhibit at Pitti in Florence: it has been exhibiting at Pitti Uomo since the third edition in 1974.
All hosiery is crafted in our own factory-workshop with the most valuable raw materials: cashmere, silk, Extrafine and Superfine Merino wool, Egyptian cotton, PIMA cotton and more. Strength point for products lasting and appeal is the use of only double twisted yarns. Strictly natural raw materials guarantee transpiration, hygiene and comfort. Special attention is also dedicated to details, such as toes (hand-linked for most products) and cuffs (in some Men’s knee-highs cuffs the elastic fiber is knitted-in on alternate rows in order to guarantee a flawless fit combined with a comfortable sensation even at the end of a long day).
Extremely accurate manual controls (along with the handmade finish) result in a very exclusive, high-performance handicraft of great wear. The actual measures are checked every time the knitting machines are set to knit a different size or colour, and once again during the board-ironing, which is done manually so as to double-check on each and every sock.
The hosiery manufactured by Story Loris is widely acknowledged to be at the top of quality, durability and performance. Innovation is guaranteed by long-term experience, know-how and constant research. Constant manual checks at every level of production guarantee the perfection of the Story Loris garment with exclusivity and value for money.
Choosing Story Loris means choosing classic and distinguished garments, all handmade entirely and exclusively in Italy and created by master tailors drawing upon over sixty years of experience, during which the company has been making quality and care is own Company Motto.