Consulting and Sales Plan
Joken Style has a personalized database and strategic relationships with Buyers and Merchandise Directors from local boutiques to Major retailers across the United States and around the world. Joken Style can provide local, national and international sales. During the 6 months, Joken Style will also handle marketing and sale during Los Angeles Market Weeks, Los Angeles Fashion Weeks and USA Major Market. Please note, that tradeshows will be an additional cost to cover booth rental, day rate, food, lodging, airfare and shipping.
- Boutique and Specialty
- Department Store and Chains
- Mass Merchandisers
- Trunk Shows
- Fashion Shows
- Trade Show Staffing & Sales
- Online Advertising & Marketing
- Special Promotions
Los Angeles Market Week
- June 5-8, 2017 for Fall & Holiday 2017
- July 31-August 3, 2017 for Holiday 2017 & Resort 2018
- October 9-12, 2017, for Spring 2018
- January 15-18, 2018 for Summer 2018
USA Major Market
- October 2-4, 2017
Joken Style will provide expert advice to develop a line from start to finish. Joken Style will create a personalized plan of goals and items required to launch of your collection. We partner with you and guide you each step of the way.
- Concept Creation & Product Design
- Trend Analysis & Technical Design
- Identify Target Market Demographics
- Determine Price Points
- Product Positioning
- Material & Component Sourcing
- Negotiating with material suppliers
- Finding the best resources
- Manufacture Initial Samples & Evaluate
- Initial Product Runs
- Finalize Designs
For new or developing brands the Joken Style team can help determine the appropriate number of styles, colors and size range to launch the collection. We will also consider factors such as manufacturers minimums, delivery dates, cash flow, shipping, and logistics. Joken Style also has a network of designers, technical designers, pattern makers, sample houses, production managers, fabric houses as well as others who are critical to the development of the collection.
- Review Textile Options
- Trend forecasting
Build brand awareness through social media platform like Facebook, Instagram, YouTube, snapchat etc. This can include content development or postings.
- Create company website
- Website navigation/ functionality
Joken style will work with you to create marketing materials to promote the brand while staying true to the brand image. This includes flyers, line sheets, look books and email blast.
Joken Style can assist in the creation of digital marketing materials. We work with skilled graphic designers to create line sheets, look books and other digital materials that are reflective of the brand identity and include all information necessary when presenting to buyers.
Joken Style will schedule a weekly meeting to discuss future plans or updates. This includes a weekly report to highlight buyer feedback or email blast statistics.
Depending on your needs, Joken Style can assist in creating short term or long term business plan. The plan includes mission statement, vision statement, target market, objectives, sales strategy etc. Joken Style can also help with shipping and logistics information and connect you with factoring companies.
- Coordination of Logistics
- Product Packaging
- Freight Options
Branding and Positioning are important for your brand to stand out amongst your competitors. For this reason, Joken Style can assist in refining the brand image of the collection. This ensures that the image is consist.
- Brand Identity
- Copy Writing
- Stock Images
- Video Production
- Business Cards
Please note that consulting services cost an additional fee per month. This is separate from showroom fees. For any additional questions, please contact Ashley at firstname.lastname@example.org